Nowadays, visual identity is one of the greatest communication tools. A good job of design always makes a company more attractive.
Just as our first impression of another person is most often influenced by their external appearance, so it is with brands. When we open a website, we immediately create an opinion about the organization.
The brand's contribution to the market, in terms of product or service, may be excellent, but if the company is not visually attractive, it will immediately lose a number of interested parties and potential customers.
If it is done well, as well as positively influencing the first impression, it will help to build a solid and striking image. This allows the company to stand out competitively in the market.
Finally, the importance of coherence in brand enhancement is highlighted. O design has to match the premises that represent the brand. Everything should be along similar lines, from the web to the communication to the packaging design, for example.
Visual Identity | Line of Coca-Cola:
