Public Affairs professionals

They can be defined as the term used to describe an organization's relationship with its stakeholders. stakeholders. Stakeholders These can be defined as people or groups with an interest in the organization, such as politicians, employees, customers and shareholders, mediacompanies, trade unions, among many others.

The Public Affairs have the task of engaging stakeholders with the organization's policies and its point of view on public policy issues. Another of their tasks will be to provide statistical and factual information on matters that have an impact on the organization and to make lobby on these issues.

The work of Public Affairs combines government relations, communication with media, thematic management, corporate and social responsibility, information dissemination and strategic communication consultancy.

Their aim is to influence public policy, build and maintain a solid reputation and find common ground between the public and the private sector. stakeholders.

They also seek to shape public opinion or decisions in order to support their clients' interests.