What makes a communication professional great

A career in communications goes far beyond having a bachelor's or master's degree. For a successful career, a communications professional or marketing must be versatile, with good writing, communication, research and even creative skills.

The key to success for any professional who wants to succeed in this area is to be constantly alert and ready for action. The concept of monitoring has never made so much sense, as it allows us to always be alert, whether it's to the most important news in the sector, or to the social networksThis allows us to take advantage of opportunities when trends correspond to the services of our company or clients.

But more than monitoring, a good communications professional always has in mind the audience they want to communicate with. Knowing and being aware of what the people we are addressing want to hear is crucial to the success of any campaign or strategy. Whether we're communicating with the public via social media or with journalists via press releases, we must always keep in mind what will make people take a stand in relation to what we're communicating.

Still, in order to communicate something, it's crucial to know how to tell a good story. A good storyteller can make almost any piece of information seem interesting. In addition, you need to know how to sell that story. It's no use having a good story if you don't know how to sell it, either to the public or to journalists, who are a great help in disseminating our communications.

Generally speaking, a communications professional who wants to be great and succeed in his or her career must be a communicative person, who has a vision of the future, who always wants to learn more, who knows how to captivate audiences and who, above all, cultivates lasting relationships with all the stakeholders he or she comes into contact with.