3 Steps to Effective Marketing Communication
We've highlighted 3 steps that will help you to building effective communication, regardless of the medium to be used, whether digital or not.
- Know and understand who your audiences are: find out who you want to reach and whether your organization's image corresponds to the image formed by your audiences. Find out if your communication is being received in the way you want, review your content, read the comments, understand the feedback. Be attentive.
- Answer the 3 suggested questions by Kotler, When creating a communication strategy: “What to say?”, “How to say it?”, “Who to say it to?”. This is an important way to outline your communication and find out which are the best vehicles and channels for spreading your messages.
- Learn to measure your results and be willing to spend time on it. A major challenge for organizations is to understand how to measure the results of their communication and marketing actions. Technological advances have helped a lot in this regard, since it is increasingly possible to use tools available on the web, from programs to software that help us measure the selected metrics. Without proper evaluation, it's impossible to understand what went well and what could be improved, what had a good response and what didn't reach its audience.