In 99% of Occasions We Think Only of Facebook
When we think of social networks, the truth is that 99% of the time we only think of Facebook, Instagram or Twitter. However, there are other options - without detracting from the predominance of the former - with other qualities.
- Quora - This network essentially works as a question and answer site, managed by the users themselves. The numbers are impressive: 190 million users, more than 400,000 topics and 775,000 visitors a month in the United States alone.
- Pinterest - Although it is now better known to the general public, it still doesn't seem to be one of the main options for brands when they think about their social media. According to some studies, more than 80% of consumers claim to have bought a product because of Pinterest.
- Reddit - Unlike most other social networks, the Reddit works more as a community than for marketing purposes. Microsoft, for example, uses it as a customer support channel. On average, a user spends just over 15 minutes per visit on the platform. A statistic that speaks for itself.
- Nextdoor - Although brands, especially internationally, are paying more attention to Nextdoor, it is still a very interesting network for NGOs to share content. This social network has more than 17 million recommendations.
These are just four examples of social networks alternatives to the ones we usually know. The right way to use them is to understand the great advantages of each network and make the best use of them.