The start of a new year is a great time to look back at the best advertising campaigns of 2019.
Here are what we consider to be the five best advertising campaigns created in Portugal in 2019:
Super Bock: 25 Years of Inspiration
A campaign based on real events that aims to portray the evolution of music and musical culture, the careers of certain artists, and their inspiration for today’s biggest hits.
Sumol: You have absolutely no shame
This campaign encourages us not to be ashamed, but rather to be proud of what we have and who we are. Proudly.
McDonald’s: Fueling the Magic
The ad tells the story of a grandfather who, knowing that the family will be spending Christmas at his house, decides to surprise his grandson. He decides to round up some neighbors to help him prepare this surprise: building a makeshift “McDonald’s” out of a small, rustic local house in Talasnal.
Vodafone: This Christmas, open your gift
Since Christmas is also a time to make peace with the past, this campaign aims to encourage us to reflect on what the past was unable to resolve and to give a new chance to what truly matters.
A campaign that tells the story of a little girl who never stopped believing in the magic of Santa Claus.