The network of repair shops specializing in comprehensive vehicle maintenance throughout a vehicle’s lifespan is launching an OOH campaign with Dyspadel, a platform that combines scoring, game recording, and integrated advertising into a unique experience.
A Euromaster is launching a new digital communication format for padel clubs through a partnership with the Dyspadel – a technology platform that combines scoring, game recording, and integrated advertising into a single experience that is transforming the way games are played, recorded, and shared. The campaign features strategic planning by SayU Consulting and creative work by the Spanish agency Kitchen, and will run from July through October.
Dyspadel has developed a solution that digitizes the gaming experience in real time, with automatic scoring, match recording, and the creation of highlight reels, known as puntakos, that let you review and share the highlights.
It is in this context that Euromaster’s messaging becomes an integral part of the player’s experience, accompanying the user throughout the game and reinforcing the brand’s presence in an environment of high attention and engagement. Rather than simply occupying traditional advertising spaces at the clubs, Euromaster is now integrated into the digital environment where the game takes place: the scoreboards, the display screens, and the key moments of the match.
"Advertising is shifting, and ”The challenge for brands today is no longer just to have a presence, but to be present in the right context and in a relevant way. This solution allows us to integrate communication into a real-life experience, where there is attention and interaction,", says Vítor Soares, Euromaster’s Director of Marketing and Communications for Portugal and Spain.
According to Gonçalo Carvalho, “Dyspadel has developed a solution that digitizes the gaming experience in real time, with automatic scoring, match recording, and the creation of highlight reels—known as “puntakos”—that allow users to review and share the best moments" says one of Dyspadel's founders.