Chief Editor?
Writing isn't easy, especially if we're dealing with the content marketing. This is one of the biggest trends this year, and it needs to be handled well. We need to find someone talented who is the right fit for the editor-in-chief position.
Hiring someone with experience is important, and the Say U Consulting agrees with some of the advice from the PR Daily:
Prioritize individual skills over market knowledge
It’s better to have someone who is creative and eager to go the extra mile than someone who knows the product or the company itself but has become complacent. The former has the advantage of mastering the technique of content marketing, you'll always find it easy and enjoyable to create more engaging content, and you'll quickly learn what you don't yet know about the market.
Find someone who already has their own team
The editor-in-chief won't write all the content; he'll need someone to work with him. In that sense, if it's someone you're already used to working with and enjoy working with, productivity may be higher.
So, be sure to invest in a copy editor as well
Working as a team with a copy editor It will help prevent errors that might go unnoticed and will be essential for supporting the chief editor and help you with the details.
Hiring a social media manager is also a good idea
A social media manager will enhance the work of the chief editor and copy editor. It will allow the content you create to reach more people. In other words, all the attention focused on content marketing will be justified.
