The tourist entertainment company ColourTrip is presenting a positioning of its offer on the market. The strategy is based on the “GO360º” model applied by Say U Consulting to the promotion of the brand and combines a new offer with the launch of the of a new website and reinforced presence on social networks, with the aim of increasing visibility among national and international audiences, with a particular focus on the segment B2B.
Lisbon, February 10, 2017 - ColourTrip, the company responsible for Tuk Tuk tours and personalized tours, is kicking off 2017 by repositioning its offer in the B2C segment and launching an offer for the B2B segment. The strategy also includes the launch of a new website wwww.colourtrip.pt and the platforms for social media of the brand. The repositioning strategy is the result of applying the GO2360 - PR4SMES model from Say U Consulting.
For Ana Teresa Alves, Partner at ColourTrip “This year and a half of activity has allowed us to understand how the market behaves and what the public's expectations are, and has given us the necessary experience to define an offer that we consider interesting in the context in which we operate. An idea reinforced by José Pedro Alves, also a Partner at ColourTrip “the aim is to give more visibility to an increasingly diverse range of experiences".
The relevance of the “GO360º” model in this context is pointed out by Marta Gonçalves, Managing Partner of Say U Consulting, for whom “it makes perfect sense to apply this methodology, which makes use of Say U Consulting's know-how and experience and is geared towards designing communication strategies for SMEs. Say U's experience in this area makes it possible to think strategically about communication and turn it into an element capable of boosting the recognition and differentiation of the ColourTrip brand.".
Having started its activity in July 2015 with a range of Tuk Tuk rides in the city of Lisbon, the brand currently has a fleet of 12 Tuk Tuks, 6 of which are electric.
In addition to the Tuk Tuk tours in Lisbon “Bairro Alto and Chiado”, “Belém”, “Old Town” and “Gourmet", the ColourTrip includes customized tours to other destinations in Portugal - such as Fátima and Sintra - and services aimed at corporate clients. Of particular note in this category are the proposals for Team Building actions for the B2B segment. The quality of the service provided and the orientation of the offer made available justified the award of the Authentic Experience Award in Lisbon 2016, a recognition awarded by the Luxury Travel Guide.
