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Oct 1, 2019

5 common mistakes in crisis communication


Many companies ignore their poor preparation for a crisis until they are faced with this situation. Poor preparation means the lack of a strategy, a plan and knowledge of the right tools and methods to deal with a crisis. good crisis management. That's why mistakes are often made which, instead of helping to solve the problem, only magnify it.

These are some of the most common:

  • Lack of information sharing and anticipation. During a crisis, events happen at a rapid pace and the information needed for management can be difficult to obtain. Even if you don't have all the information, it's important to share it with your stakeholders. stakeholders what is going on so that they don't just wait and guess, looking for information that could be wrong. To do this, you need to define a management plan in advance that is flexible and can be adapted, improvised and perfected in the event of an unwanted crisis.
  • Lack of a team built on relationships over time. A reliable team capable of managing a crisis is a must. For this to work, its members need to know each other and work well together, which means that they need to get to know each other and interact in good time. In addition, attention must be paid to the role and emotional intelligence of the people who make up the team: people who are calm under pressure, detail-oriented, approachable, respected and confident, and people with specific skills for a given crisis. You have to make sure that their personalities match up so that internal conflicts are non-existent during a crisis and their resolution is the only focus.


  • Not learning from mistakes. After a crisis, it's important to get the whole team together to identify what went well, what went wrong, and what should be done differently in the event of the next crisis. Only by learning from mistakes can you avoid repeating them. During a crisis, mistakes can be easy to make and difficult to repair. They will always exist and the more you study and learn from them, the more difficult it becomes for them to have more serious consequences or even to be repeated.
  • Lack of planning and a manual management. A crisis management plan is decisive for resolving the crisis or minimizing its effects as much as possible. Decisions must be taken quickly and their effective communicationThis involves having a manual to follow so that reliable, up-to-date information is available in good time for use by crisis managers and teams.



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