In a scenario of obstacles to the relationship between brands and their public, SayU Consulting creates communication strategies based on the search for notoriety, differentiation and recognition. The answers provided are part of a vision of Communication as a fundamental lever to overcome obstacles and fulfill objectives at this atypical moment.
SayU Consulting, a strategic marketing communications consultancy with the core business in B2B and Institutional communication, has developed Communication strategies for diversified sectors, based on the recognition that trust with the market and the relationship with the stakeholders has to be structured in more effective communication strategies. These must now, more than ever, be relational, personalized, genuine, sustained in the proximity possible and implemented through new methodologies and solutions. In a scenario that has completely reconfigured the way we communicate, it will be the companies that are most flexible in communicating that will be the most successful.
As Marta Gonçalves, Managing Partner of SayU Consulting, explains, "it is the ability to be original and to know how to communicate it properly that allows to create recognition and position the organization in the market by creating an impactful message. Each idea, project and company is a story, and this story is created and told continuously. Knowing how to tell it in an interesting way is the role of the Communication professional and the added value they can bring to a project. At a time when the obstacles are distinct and seemingly insurmountable, we make Communication the basis for gaining notoriety, differentiation and growth, positioning brands to overcome the new post-pandemic challenges ".
SayU Consulting was responsible for creating the launch strategy for the Santo Eloy Auctioneer, an auctioneer specialized in Goldsmiths, and by publicizing its first activity, a Solidarity Auction to support the mission of the Doctors of the World Association. The strategy was based on a logic of differentiation from others. players in the market and in a message that highlighted the team's decades of experience, the careful process of evaluation and research of the pieces to be auctioned and a particular attention to making known and highlighting their real value to the public.
SayU defined the repositioning and implemented the restyling brand Image4All, an engineering and technical consultancy company in the field of energy. The intervention enabled a refresh of the organization's image and the creation of a new brand signature, also visible on a website created from scratch and on renewed social media platforms. The new identity is complemented by a communication strategy aimed at bringing Image4All closer to the market and strengthening its visibility.
The consultancy is the communications partner of Believe in PortugalIt is also responsible for the promotion of the entrepreneurship contest organized by the association and parallel actions of support and encouragement oriented to entrepreneurs. It is also responsible for the dissemination of Aceler@Tech in PortugalThis is an initiative to highlight projects and moments of debate on the Tourism sector, developed for the first time this year by Acredita Portugal.
Created the communication strategy for the market launch of the The MarkiesThe brand is a solution for identifying garments through metal markers, giving them a touch of individuality. The original character of the brand and its first collection were disseminated through a press and social media strategy designed for a dynamic of sharing and segmented reach.
SayU Consulting also promoted the brand's jewelry collection CARLA_M_Jewellery. The dissemination of the brand, in an axis of contact with the media, takes place at a time when face-to-face contact has decreased and interactions have become more virtual, but when the ideas of sophistication, image and personality - conveyed in this promotion strategy - continue to make sense in the new contact formats used.
SayU Consulting is at the epicenter of the transformation of Communication, having become a reference in helping organizations and brands to relate to the public more effectively. For more than a decade, the consultant has made Integrated Marketing Communication the key to gaining reputation, creating innovative methodologies and implementing disruptive strategies, with an integrated 360º vision, to help organizations and brands to be noticed and to become relevant.
This purpose of becoming the unique interlocutor that puts meaning and projects the voice of organizations and brands gains expression through a surgical, personalized and fully integrated intervention.