Corporate Identity is how the organization presents itself to the outside world. While internal culture and values are essential in shaping the organizational identityit also becomes tangible to the outside world through the definition and visual assets and branding.
Essentially, any communication or information in the interaction conveyed by a brand is part of its Corporate Identity. While logo design falls under corporate identity, the term goes far beyond this visual icon to also encompass elements such as text fonts, illustrations, color schemes, photographs, and animations.
Examples can be found in everything from social media posts to billboard ads, employee uniforms and stationary, packaging and own platforms.
When a company's visual elements are implemented correctly and consistently, they work in complementarity to create a brand identity that is instantly recognizable and memorable.
Brand consistency provides increased control over the brand image, which, although formed by individual interactions with the organization, can be influenced, or at least impacted, by a strong Corporate Identity.
A Corporate Identity can only be built by having a team aligned with the positioning, mission, values, messages and personality of the brand. With this solid base, it becomes possible to develop a visual language that correctly reflects the brand.
These visual brand markers must be as strategic as they are creative. We are not talking about fixed, rigid brand elements, but rather agile design elements, keeping the business relevant in all scenarios encountered in the marketplace and in the face of ever-changing customers.
Furthermore, an organization's identity cannot today be considered inviolable and static. For it to be strong, it must also be contemporary. To achieve this, current issues such as climate change or the promotion of diversity must be taken into account. A strong and positive Corporate Identity can only be guaranteed if the organization also acts internally in a modern and contemporary way. This dynamic must have an impact on areas that are combined and established together: corporate design must be constantly optimized, corporate communication deepened and corporate philosophy refined.