The brand is showcasing its line of heavy-duty tires through a roadshow in the Iberian Peninsula, where it is also introducing the Euromaster 365.
A Euromaster, a specialist in comprehensive vehicle maintenance, will now be the exclusive distributor of the BFGoodrich brand for trucks in Portugal and Spain, thereby strengthening its offering for transportation professionals and fleet managers.
The presentation of the brand and its line of heavy-duty tires will take place at the 9th National Transportation Show 2026, on July 3, 4, and 5, in Pombal, as part of the Euromaster Roadshow—a traveling initiative that, during the months of June and July, visits different locations across the Iberian Peninsula to introduce industry professionals to the company’s latest innovations.
Throughout this campaign, Euromaster will not only showcase BFGoodrich’s product lineup for heavy-duty vehicles, but will also exclusively unveil Euromaster 365, a new service offering designed to help transportation companies reduce operating costs, enhance safety, and maximize the availability of their fleets.
Euromaster 365: Integrated Fleet Management All Year Round
Euromaster 365 was designed to ensure comprehensive fleet management by combining preventive maintenance, digitization, and continuous vehicle monitoring. The goal is to minimize truck downtime during maintenance operations, while also anticipating potential breakdowns and contributing to greater operational efficiency.
The solution is available in three service levels, tailored to the different needs of transportation companies.
O MasterStart It offers simplified tire management, centralized billing, and specialized technical support.
O MasterCare+ It includes safety inspections, preventive maintenance, and a fixed monthly fee per vehicle, allowing for greater control and predictability of operating costs.
The MasterPremium It includes advanced fleet monitoring, predictive analytics, and periodic inspections, providing continuous monitoring of vehicle condition and enabling the anticipation of any necessary maintenance.
To complement this offering, the program also includes 24-hour roadside assistance, inventory management, access to a dedicated customer portal, quick mechanical services, and a variety of digital tools that make it easier to monitor and manage fleets.
Among the latest technological solutions, the following systems stand out: TPMS, designed for monitoring and maintaining tire pressure sensors, as well as the Michelin Automated Inspection, a technology that automatically monitors tire wear on heavy-duty vehicles, improving safety, reducing operating costs, and optimizing fleet performance.
With this initiative, Euromaster reinforces its commitment to the commercial transportation sector by providing solutions that combine innovation, efficiency, and local presence, helping companies address today’s challenges related to profitability, sustainability, and operational continuity.