Euromaster opens franchising opportunities in Portugal
The aim of the network is to have a geographical coverage in Portugal that allows it to serve all types of customers. The brand offers complete support, specialized training and innovative technology to franchisees.
A Euromaster, a specialist in comprehensive vehicle maintenance, is reinforcing its commitment to franchising in Portugal, offering a secure investment opportunity with a proven return. With a network of 93 workshops in Portugal and more than 540 on the Iberian Peninsula, the brand intends to expand its presence to cover the entire Iberian market by 2026, opening doors to investors and owners interested in joining a consolidated and growing network.
"Today, franchising is a strategic response to the new demands of the car repair and maintenance sector. It gives independent workshops access to training, technology and shared processes that guarantee quality, efficiency and trust for the end customer. It's a model that combines scale and proximity, innovation and sustainability - values that define the way Euromaster wants to grow in Portugal.” says Euromaster's Marketing and Communications Director for Portugal and Spain.
With turnover growth of 12% in Portugal by 2024, reaching 75 million euros, and a market share of more than 8% in light vehicles and 13% in heavy vehicles, Euromaster, a Michelin Group company, presents itself as a trusted strategic partner, both for corporate clients and for investors and owners looking for security and consistent returns.
“Franchising is a fundamental part of our expansion strategy. We want to offer our franchisees a solid business model, with constant support, specialized training and access to digital tools that optimize the management of each workshop,” says Vítor Soares
The network provides franchisees with ongoing training, including specialization in electric and hybrid vehicles, access to the Euromaster Marketplace - a digital platform that centralizes purchases and operational management - and integration into a standardized workshop model (“One Network”) that guarantees consistency and efficiency. These elements aim to mitigate risks common to new franchisees, such as lack of experience, market fluctuations or operational complexity.
Euromaster is also committed to sustainability and innovation, with practices such as reducing energy consumption, using more efficient service vehicles, recycling tires and maintaining electric vehicles. This approach ensures that franchisees operate a business in line with the mobility trends of the future.