Euromaster consolidates its position in the Portuguese market
The Euromaster network consolidates its leadership with a market share of more than 8% in light vehicles and more than 13% in industrial vehicles
Lisbon, February 21st, 2025.- Euromaster, the specialist in comprehensive vehicle care and maintenance, has recorded a 12% increase in turnover in Portugal, reaching 75 million euros by 2024, exceeding last year's forecasts. Total turnover in the Iberian Peninsula exceeded 508 million euros. In terms of market share in Portugal, closed the year with just over 8% in light vehicles and over 13% in industrial vehicles.
As for the expansion of the network in the Iberian Peninsula, it has already reached 540 workshops, 93 of which are located in Portugal, while the rest are divided between Spain and Andorra. In this way, it is getting closer to the goal of achieving a geographical coverage that will allow it to be in the entire Iberian market by 2026. In just four years, since 2020, it has managed to increase its network by 44%.
This growth will allow the network to fulfill one of its main objectives: to serve the fleet of cars and trucks in circulation.
In addition to the goal of growth, in which franchising will continue to play a major role, the company will also focus on providing an increasingly complete and professional service for all new mobility vehicles, for which constant and specialized training will be crucial, especially for electric vehicles.
And also the commitment to digitalization at all levels, from capturing leads to centralizing the purchase management of all tires through the MarketPlace digital tool. With regard to the latter, Euromaster will continue to expand its offer, including mechanical parts, in addition to tires, as it has been doing over the last few months.
To achieve all its goals, the company insists on reinforcing the values that are part of its idiosyncrasy: the maximum satisfaction of all its customers, the honesty of all its employees and the professionalism of the entire team, committed to offering a quality service and personalized attention.
Finally, throughout 2025, the company will continue to support the “One Network” organizational change, an organizational model in which criteria are unified in the operation of all the workshops in the network. At the same time, the entire network will put all its technical and human resources into innovative solutions that add efficiency and flexibility to all types of customers, both light and heavy vehicles.
According to Francis Ferreira, CEO of Euromaster: “in 2025 we must continue to work on our organizational change with people in mind (better reconciliation, proximity, avoiding travel...), as well as continuing to provide a better service to our franchisees, with whom we will continue to walk hand in hand. All of this is in line with our main objective: to work for people. The efforts of the whole team will enable us to continue to be the workshop network most valued by customers, thanks above all to the professionalism of everyone in the Euromaster family".
About Euromaster
Euromaster is a network of workshops specializing in the comprehensive maintenance of vehicles throughout their useful life. Its 93 workshops in Portugal contribute to the road health of the vehicle fleet, both passenger cars and commercial vehicles, as well as new forms of mobility and fleets, providing a quality service and capillarity to adapt to your needs. Its services cover not only preventive maintenance, but also predictive maintenance through the analysis of data and critical points. Part of the Michelin Group, Euromaster is present in 19 European countries, with more than 2700 workshops, 10,700 professionals and a combined turnover of 1.8 billion euros per year. More information at www.euromaster.pt.