SayU Consulting will be present as a partner in the biggest franchising event in Portugal, the Expofranchise 2023. The fair takes place on 12 and 13 May at the Pavilhão Carlos Lopes, in Lisbon, and has the assured presence of almost fifty brands, which are presented to the public as franchise opportunities. The initiative organized by the Portuguese Franchising Association (APF) also includes a conference area with lectures and round tables about the sector.
Expofranchise 2023 has free admission with prior registration at https://www.eventbrite.pt/e/bilhetes-expofranchise-2023-599796195567.
An original answer for the industry
SayU Consulting is the APF partner to strengthen its communication strategy, at a time of new challenges for companies and entrepreneurs and opportunities for the franchising sector. The consulting firm is responsible for enhancing the message of APF in supporting the franchising ecosystem in Portugal, promoting its visibility and strengthening its role in innovation and promotion of the sector.
FranchisingTo this challenge SayU Consulting brings experience in creating strategies to define positioning and gain reputation for franchises and franchisees. This background and know-how are at the basis of the communication methodology "GO360º>PR4Franchising", designed to enable a structured communication response to stakeholders in the industry and to support their business goals.
The relevance of franchising for Portugal
The franchising turnover in Portugal is about 11 billion euros, which corresponds to 5.8% of GDP, directly employing about 161,000 people. The fastest growing sector at the moment is real estate, with services being the one with the largest representation in number of brands.
The numbers show that franchising is quite relevant for the Portuguese economy and significantly higher than the average in Spain and Brazil, and close to the average in the USA.
A space of opportunities
With a strong mobilization of businessmen and entrepreneurs from all over the country, Expofranchise 2023 is an opportunity to share ideas, knowledge and experiences. An extended exhibition area with several Portuguese and international brands from different sectors will welcome visitors, clarify their doubts and start business.
In addition to the networking for the franchising market, this will also be a stage for debates and interventions related to the sector. The event's program also includes a conference space with lectures and round tables, presented by brands and experts on Management, Franchising, Business, Expansion and Opportunities.