The 25th edition of Expofranchise will take place on April 19 and 20 in Lisbon, and already has three dozen brands registered. The event comes at a time of growth for the sector, which accounts for an increasingly larger share of the market and is seen as an opportunity for entrepreneurship, employment, and career reorientation.
Lisbon, March 14, 2022 – The 25th edition of Expofranchise will take place on April 19 and 20 at the Carlos Lopes Pavilion in Lisbon. After a hiatus in 2020 and 2021, the event organized by the Portuguese Franchising Association (APF) has already secured the participation of about three dozen brands this year, which will present themselves to the public as franchise opportunities.
In 2020, the franchising sector recorded 159 new store openings, a figure that, despite representing a decrease compared to the previous year, is surprising and indicates a positive trend.
As of 2019, the franchising sector comprised 30,000 companies and nearly 200,000 jobs, spread across 557 brands, which generated a turnover of 11 billion euros. During this period, the franchising sector accounted for 5.8% of GDP.
“Not only has the sector not stagnated, but it has also shown a trend of growth over the past few years”, notes APF Secretary General and CEO Cristina Matos. “In a context of uncertainty and adaptation to a new reality, franchising offers clear appeal. It offers franchisees a business model that encompasses know-how, procedures, intellectual property, and the opportunity to sell services and products; it provides support during implementation and fosters strong brand recognition. The process involved in the industry helps reduce the risk associated with launching a new business operation.”
The fair will also serve as a venue for discussions and presentations related to the industry:
" April 19th
CHOOSE WITH CONFIDENCE
- 10:30 a.m. Lecture (45 minutes) - "How do we trust?" - ANA CORREIA - MORE CONSULTING / JOÃO FERREIRA - ONNE CONSULTING
- 11:30 a.m. Talk (45 minutes) - "Dilemmas of choosing a franchise" - REMAX FRANCHISEE
- 12:30 p.m. Round table (60 minutes) - "Planning and choosing a franchise" - MAXFINANCE / PIZZARIA LUZZO / MY AUCHAN
LEARNING AND SHARING KNOWLEDGE ON THE WEB
- 14:30 Lecture (45 minutes) - "Learning with meaning, to add value to the franchisee and the network" - MELOM
- 15H30 Talk (45 minutes) - "Technology is not a nightmare" - LIVE ELECTRIC CAR
- 17H00 Round table (60 minutes) - "Scenarios and contexts for collaborative learning" - BESTRAVEL / REMAX
" April 20th
ENTREPRENEURSHIP WITH PASSION
- 10:30 a.m. Lecture (45 minutes) - "Organizations that let themselves be infected: the stability of a network" - JOSÉ SCHWARTZ
- 11:30 a.m. Talk (45 minutes) - "Choosing a franchisee: how to go from candidate to franchisee" - NBRAND
- 12:30 p.m. Round Table (60 minutes) - "Audacity in the franchise model" - MR. FIT / SCHOOL OF ROCK / HOUSE SHINE
OBSERVING, LISTENING AND CARING
- 14:30 Lecture (45 minutes) - "Building agile networks" - FITNESS FACTORY / BALANCE
- 15H30 Lecture (45 minutes) - "Entrepreneurship in franchising" - CRISTINA MATOS - APF
- 17:00 Round table (60 minutes) - "Reputation, brand, competitiveness... what do brands value when choosing franchisees?" - DS CREDIT / PONTO PAY
For the first time, Expofranchise will feature the presentation of the APF’s Franchising Excellence Awards, a recognition granted to companies operating in the franchise market in Portugal.
As a “barometer” of brand management, the Seals measure the satisfaction levels of franchisees with their respective franchisors and of employees with the management of the franchise location.
The event is free of charge, subject to prior registration. Further information at https://www.eventbrite.pt/e/bilhetes-expofranchise-22-209737700107.
About APF - Portuguese Franchising Association
The APF - Portuguese Franchising Association is a private non-profit association, founded in 1987.
Its main mission is the study, dissemination and promotion of franchising in Portugal as a business development system and as a solution for the creation and expansion of SMEs in the domestic and international markets. It intends to actively contribute to the dynamization of entrepreneurship in Portugal and the creation of business through the franchising system.
Additional information at www.associacaofranchising.pt