Farfetch: A success story
In 2008, the Farfetch by the hands of José Neves, with the aim of becoming a platform for e-commerce of luxury brands. It is currently one of the biggest success stories in the “startup world”.
It has been valued at 1.3 billion euros in recent years and brings together more than 100,000 luxury items in a single online portal, ranging from independent boutiques to renowned brands.
It has become, as many say, “a revolutionary way of buying fashion”, complex and sophisticated, and has evolved in terms of technology, providing the customer with a comfortable and reliable service.
The focus on improving and differentiating services has been the organization's main concern, not only in terms of big data, but also in the field of inherent technologies, such as machine learning and big learning, thus managing to create a unique experience for the consumer.
The platform has not only kept up with trends in the digital world and consumer behavior, but has also allowed fashion companies to grow and position themselves internationally.
With many goals yet to be achieved, Farfetch intends to continue to make headlines both nationally and internationally, and its biggest challenge is to overtake Net-a-Porter in the next few years.