Farfetch Effect
A Farfetch, ranked by Fast Company as one of the 25 most innovative companies in the world (https://www.fastcompany.com/company/farfetch), has an enviable business model and is known for the excellent working conditions it offers its employees.
To prevent this model from being seen as misleading advertising, Farfetch turned to science to prove its point. In partnership with the AKQA agency, led by Hugo Vieira, it created a communications campaign featuring its own team as the stars. “Touch the Impossible” is the campaign that brings together testimonials not only from Farfetch employees but also from friends. Throughout the interviews, all the stimuli associated with the people when they spoke about the company were identified and analyzed, which allowed them to create what they called the “Farfetch Effect.”.
Subsequently, the communications team recreated situations that evoked sensations similar to those experienced by the participants in the interviews. “Being attacked by puppies, jumping on trampolines, or falling onto a giant bed” are some examples of experiences that resemble the feeling of working at Farfetch.
The campaign had results great, going viral just as the company was hiring.