Followerwonk analyzes followers and tweets from a Twitter to present a range of useful information for a targeted marketing strategy. The data is broken down into graphs for a simplified graphic presentation of the information. The tool also allows you to discover the hashtags most used in a given account on the platform, as well as the ideal periods for tweeting (when the majority of followers are active on Twitter).
As a tool, Followerwonk represents a wealth of useful statistics. O insight provided by the tool makes it possible to simplify the publishing process and use Twitter more effectively as a marketing channel. It also allows benchmarking and research into the presence of competitors on the platform.