At the SIM Conference, an event organized by Startup Portugal, important issues for companies and startups were discussed. Startups with or without AI? There are different opinions
The application of AI in startups and the market was a topic that was covered a lot by various panelists.
Artificial Intelligence on the market
Artificial intelligence (AI) is generating a great deal of enthusiasm in various sectors. But is this enthusiasm justified? How can we adapt to AI and ever-changing regulations? And what role should communication play in this context?
One of the main concerns about the use of AI is the spread of false information and the manipulation of public opinion. The lack of uniform standards in Europe creates uncertainty for companies, making it difficult to develop and market AI-based products and services. Fragmented rules could slow down Europe's progress and put it at a disadvantage compared to its competitors in the US and China.
Startups that want to succeed in the AI era will have to adapt to the new regulatory reality, which includes creating internal AI policies, seeking out expertise in the field and keeping up to date with changes in laws and regulations.
Despite the challenges, AI also offers opportunities for companies. startups, which could create innovative products and services, boost economic growth and create jobs.
The ideal is to find a balance between encouraging innovation and mitigating the risks of AI. Startups should be encouraged to develop responsible and ethical AI technologies, with the support of governments and international organizations.
Here, communication has to be innovative and relevant, fluid and reciprocal between the different parties. stakeholders.
Any company, whether it's starting out or growing, whatever stage it's at in the use of AI, needs to communicate in order to integrate into the market it wants to reach.
Don't know how to do it? Ask us how
O e-book “COMM4STARTUPS: Communicating in a new reality” addresses this issue. You can also find out more about our range of communication services for startups at GO>360 - PR4STARTUPS