Google AdWords or Google Ads is a platform of paid advertising that falls under a marketing channel known as pay-per-click (PPC), where the advertiser pays per click or per impression (CPM) on an ad.

Google Ads is an effective way to drive qualified traffic, or suitable customers, to the brand when they are looking for products and services like the ones it offers. With Google Ads, you can increase website traffic, boost connections and increase store visits.

Google Ads or Google AdWords allows you to create and share ads timely (via mobile devices and computers) with your target audience. This means that the company will appear on the search engine results page (SERP) at the time when ideal customers are searching for products and services like the ones you offer through Google Search or Google Maps. In this way, it becomes possible for your target audience when it makes sense for them to find your ad.

Over time, Google Ads can also help analyze and improve the ads to reach more people, so that the company can achieve all the goals of the paid campaign.

It does not matter the size of the company or the available resources, since it is possible to customize the ads according to the available budget. The Google Ads tool offers the opportunity to meet a monthly limit and even stop advertising spending at any time.

Google is the most widely used search engine, receiving over 5 billion search queries per day, a resource used by people around the world to ask questions that are answered with a combination of paid ads and organic results. Not to mention that the Google Ads platform has been around for almost two decades, giving it a track record in the paid advertising arena.

According to Google, advertisers earn up to eight times what they invest in a Google Ads campaign.