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Mar 14, 2018

How to create relevant content?

How to create relevant content?

How to create content

To be able to elaborate For relevant and attractive content, three significant elements must be clearly defined: create, publish e share.

In order to create, you have to know what to communicate and how to do it, knowing the recipient of the message. In this case, it is necessary to have knowledge in advance of the action, in other words, you have to know how to read, see and hear the context that surrounds you.

This process involves focusing on the customer, getting to know their tastes, habits and the way they express themselves. Without this type of information, the speech can become a monologue that no one is interested in hearing. When thinking about relevant content, you need to keep several requirements in mind, including being creative, focusing on what is essential, being concise and interesting.

When you're publishing, you're automatically choosing. In other words, when a brand wants to publish something, it has to choose the most appropriate way to reach the audience. target audience. It is essential for the organization to meet customers and potential customers in order to be more effective in transmitting content.

In order to adapt the medium to the message, it is essential to have knowledge of how to manage the theme and length of the content and the specifics of using the digital platforms at your disposal. If the message is long and has more than 1,000 characters, the company should not use Twitter or Facebook.

When you share content, you are taking the message further, something that only happens with the support of the organization and its customers and potential customers.



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