Who hasn't walked into a Swedish brand's store and instantly felt a mixture of emotions of being trapped inside a labyrinth of decoration and the Dreamland?
IKEA or the largest chain of materials and junk for the home, is one of the brands that employs the most people per surface area in Portugal and is the most viable option when you want to decorate an entire house at a reasonable cost.
It goes without saying that going into one of these stores and leaving empty-handed is like going to Rome and not seeing the Pope. This is where IKEA distinguishes itself from its other competitors: it's not because of its low prices, the quality of its products or even its Swedish meatballs, but because it manages to grab the customer at the entrance and only let them go when they already have a trolley full of items.
In the words of Confucius, a picture is worth a thousand words and IKEA communicates with the public based on exactly this premise. It shows even the most skeptical a dream scenario, and to experience it, imagine where... in your own home!