The visibility boosted by the tweet
Using Twitter is not only sexy, but also smart, revealing and creates exposure for a brand.
It was recently announced that Google will start identifying tweets in its search results. This transformation looks very interesting, especially when we think of the exposure aspect allowed by the combination of social media, search and PR.
If your audience is on Twitter, then this is the social network where your brand should be. For organizations looking for a good reason to be on Twitter, how about this: the media is on Twitter. Journalists and bloggers have a source of topics and ideas on the platform.
The big brands have realized this and are maximizing their exposure via this social network. The results for 2014 show that not only have they increased the content they promote via Twitter, but they have also extended their network of followers.
This shows that both organizations and consumers are increasingly creating a dynamic relationship on this platform.