Mar 6, 2017

Building brands: Inspiration from the cold

movers&shakers Building Brands

Building Brands

Fruit of the rain and snow of the French Alps, the water Evian was discovered during the French Revolution. Today, it is one of the most expensive brands of water.

Evian water was first consumed locally to help the Marquis of the area relieve his kidney pain. The results were positive and doctors quickly recommended it to their patients. It was later bottled and, to this day, its concept has not been lost: water with beneficial properties for health, rich in mineral salts and for all ages.

BuildingBrands_evian_inspiration_sayuconsulting

The brand's work is a real example to follow. Always linked to the concept of health, today it is among the most luxurious and chic waters in the world.

It was the first mineral water to launch the first fully recyclable bottle and a year later, to commemorate the turn of the century, it launched the limited series “Millenium Bottles”, as well as two other outstanding lines of design product. As well as starting to make a name for itself at this level, it has launched a cosmetics line, has a line of spas and its campaigns are already beginning to be known for “making history”:

Let's Baby Dance - 1999

https://youtu.be/P_cT32i3owc

Evian - Water Boy (We will Rock You) - 2003

Roller Babies - 2016

https://youtu.be/x-UjAL2mo8w

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