Internal Communication

Internal communication is the function responsible for effective communication between members of an organization and is based on the theories and practices of related practices and professions, such as journalism, public relations, marketing or human resources.

The professionals responsible for internal communication create different communication strategies that involve channels for transmitting information (including by traditional means of communication), but also actions that allow for dialog, involvement and even collaborative management with the participation of all segments.

One of the great advances in internal communication takes place when this area ceases to be merely a reproducer of information and allows for the construction of networks of relationships, collaboration, knowledge building and learning. There is a new perception of informal communication networks, which are extremely useful when it comes to building organizations.

Investing in relationships with external audiences is extremely important if a company is to gain visibility, trust and the admiration of its customers. stakeholders. However, every good relationship with the foreign market begins with an excellent internal communication. What a company presents on the outside must be aligned with what it does on the inside, since employees are representatives (albeit unofficial ones) of the business and can contribute to enhancing it or undermining its credibility.

A internal communication ensures that employees are fully aligned with the company's official discourse, as well as its values and mission. And in both good times and bad, it's a difference that will help strengthen a business.

Acting as a guarantee of increased notoriety and building messages that clearly expose the vision, values and positioning, SayU gives voice to the organization with communication marketing to maintain and increase its reputation.

In partnership with an organization, SayU creates and disseminates information, executes a corporate strategy, and develops messages for a variety of internal and external purposes.