Kelly Services has partnered with Say U Consulting to strengthen its marketing strategy. This new approach to communications for the human resources management company aims to convey the its portfolio diversification strategy and expansion policy in Portugal, with the expansion of its offerings in the organization’s areas of expertise.
Lisbon, April 22nd, 2014 – Kelly Services has partnered with the consulting firm Say U Consulting to strengthen the positioning The multinational Human Resources management company has been intensifying and strengthening its portfolio diversification strategy and expansion policy in Portugal. This strategic realignment focuses on Kelly Services’ areas of expertise and includes the 2013 launch of a new brand in the Portuguese market for the outsourcing sector: Kelly OCG – Outsourcing & Consulting Group.
According to Afonso Carvalho, Country General Manager at Kelly Services, “In contrast to the prevailing market trend, Kelly Services has stepped up its investment in its global strategy for 2014. In this regard, a commitment to assertive communication is central to how we position ourselves vis-à-vis our clients, partners, and candidates. We believe that this communication effort is an integral and inseparable part of the diversification and development of the specialized services we offer in the market, which is why we consider it essential to communicate the solutions derived from our unique expertise in areas where we possess recognized, specialized knowledge at the international level.”.
Say U Consulting will thus be responsible for developing the communication strategies to be implemented by Kelly Services, with the goal of increasing the visibility of the solutions offered by the organization in the business areas that constitute its core activities: outsourcing, temporary staffing (TT), recruitment and selection, and consulting.
Kelly Services’ areas of expertise include Kelly IT Resources, Kelly Engineering Resources, Kelly Healthcare, Kelly Search & Selection—recruitment of mid-level and senior executives in the Finance, Sales & Marketing, and HR sectors—and Kelly OCG — the Outsourcing & Consulting Group — which focuses on designing the best solutions and applying the best tools and resources to deliver results that meet client expectations.