Knowing where to start
Every project inevitably begins by achieving a clear vision of how it will be presented to the market. This is a definition that takes place at the level of the business process developed, but which also has a bearing on the discourse to be developed and the way in which it is conveyed to the public.
This definition of who we are, how we want to communicate and what message we want to get across becomes the fundamental aspect of the communication e marketing to be designed and the respective actions that are part of it.
Although it's not easy to reach these conclusions, the questions that lead to them are recognizable and should be the starting point for reaching an understanding of the intended positioning and what we want to communicate:
“Who are we?”
“What value do we bring to the sector?”
"What is our unique point of view?”
“What audience do we want to reach?”
“What message do we want them to associate with our Brand?”
Only after obtaining these answers will it be possible to clearly understand which plan, out of several, is best suited to the objectives we want to achieve.
