Launch of Multilateral Network PT
A SayU developed the visual identity and launch strategy for Multilateral Network PT, the new network managed by Portuguese Investment and Foreign Trade Agency (aicep Portugal Global) and Planning, Strategy, Evaluation and International Relations Office (GPEARI) of the Ministry of Finance.
The platform aims to be a close and dynamic space for sharing and networking for Portuguese companies and entities with an interest in international multilateral organizations, as well as Portuguese professionals working there.
The project was part of the network's positioning in a context of increased challenges and demand for information on processes and opportunities for companies and organizations with an international dimension.
The result is a new communication platform and strategy with stakeholders realized online a channel for interaction and dissemination of information - supported by a strategy of content marketing - aimed at developing a competitive business environment that contributes to the globalization of the Portuguese economy.
This Multilateral Network PT launch strategy was implemented following the "GO360º" model, an integrated solution created by Say U to be applied to the design of "Think big, act small" marketing communication strategies and the construction of niche campaigns, with a perfect match between creativity, size, stage of development and available resources.