The lessons of the political campaign
Given that communication is present in various areas of our surrounding context, it is important to note how the relationship established with the public in a political message may overlap with the message used by an organization in a business setting.
For both types of organizations—political and corporate—the goal with their respective audiences is similar: to foster loyalty, trust, and commitment.
The Managing Partner of Say U Consulting discusses this in article Why we view the survival of any business or political party as hinging on its ability to attract customers, and how to make the ability to promote a product or service an attractive focus for communications professionals.