Specialized consultant develops innovative methodologies with an integrated vision of communication as a driving force for company growth and relevance
Lisbon, October 29 – For 15 years, SayU Consulting has been creating innovative methodologies based on an integrated 360° approach that gives meaning to and amplifies the voice of organizations and brands, helping them gain recognition and become relevant, always with a focus on building their reputation.
15 years of specialization in communication Corporate e CRISIS, With partnerships in various sectors and collaboration with numerous brands and organizations - Mazars, Maksen / Deloitte, GS1 Portugal, Ordem dos Revisores Oficiais de Contas, Boyden, Moongy Group, Biocol, aicep Portugal Global, Nielsen, Euromaster, Hotel Estoril Eden (among many others) - in a partnership to build ongoing relationships with stakeholders and leverage its reputation.
In 2024, it strengthened its partnership with the creative agency Once Upon a Brand in the constant pursuit of and overcoming of challenges. With extensive experience in the market, its portfolio includes clients from various industries and sectors, such as José Maria da Fonseca, Burger King, Grupo 8, Frulact, EuroBic, and Portugal Foods.
15 years innovating communication
As it marks its 15th anniversary, SayU Consulting recalls innovation as a crucial element in the success of companies. A complex, volatile and rapidly changing market demands attention to the trends that shape the present and enable us to foresee the future.
Communication is crucial as it supports the search for prominence and differentiation, whatever the industry or sector. This search encourages constant updating in times of transformation and rapid evolution. Permanent updating is the present and the future. Companies capable of understanding and integrating the benefits and added value of communication, marketing and public relations into their business are the ones with the greatest capacity to prosper.
“Innovation is a constant and a challenge. The integration of new technologies has been a pillar since day 1, with the difference that, 15 years on, everything is faster and more accessible. The basic premise is the same: it has to add value to the service SayU provides to its customers, its raison d'être.”, says the CEO and founder of SayU Consulting. “After 15 years we continue to rethink and improve communication, seeking to create value with innovation and relevance”, adds Marta Gonçalves.
Rethinking B2B communication
It is in this context that SayU Consulting is working to launch the third stage of the “Business-to-Business: Beyond Business Communication (B2B-BBC)” project.
O ‘InterComm Report B2B: #TheWOWFactor’ rethinks productivity based on market competitiveness and the economic and social structure of the business fabric, introducing a new framework, looking at value creation and the ability to differentiate.
For Portugal to transform itself, it is important to look at innovation as a factor in the internationalization of companies, most of which have a B2B business model. Communication is the driving force behind innovation in B2B companies.
Continuing a 15-year legacy
The evolution of communication and the current access to information, which is almost unlimited but not always accurate or factual, on any subject, warrants reflection on how information should be communicated and for what purpose, without neglecting the needs and stimuli of the public.
After 15 years, a number of questions have arisen, in particular how can communication remain important amid so much supply and so many impacts? In response, SayU Consulting will continue to rethink B2B communication from a current and future perspective, seeking to create value with innovation and relevance.
About SayU Consulting
SayU was founded in 2009 with the goal of enhancing the reputation and relevance of brands and organizations through a wide range of professional services, including Public Relations, Strategic Communications Consulting, Content Creation, and Digital Services—all delivered through the implementation and application of an innovative methodology that results in efficient and effective communication marketing tools. Committed to optimizing its clients’ business growth through customized strategies, SayU designs tailored solutions, develops innovative concepts and messages, and promotes high-impact initiatives. It operates in an integrated manner across the areas of Public Relations, Creativity, Events, and Digital. Learn more about us at https://say-u.en/