Specialized consultant develops innovative methodologies with an integrated vision of communication as a driving force for company growth and relevance
Lisboa, 29 de outubro – A SayU Consulting cria há 15 anos metodologias inovadoras numa visão integrada a 360º que coloca significado e projeta a voz de organizações e marcas, ajuda-as a serem reconhecidas e a tornarem-se relevantes, sempre na senda da construção da Reputação.
15 years of specialization in communication Corporate e CRISIS, With partnerships in various sectors and collaboration with numerous brands and organizations - Mazars, Maksen / Deloitte, GS1 Portugal, Ordem dos Revisores Oficiais de Contas, Boyden, Moongy Group, Biocol, aicep Portugal Global, Nielsen, Euromaster, Hotel Estoril Eden (among many others) - in a partnership to build ongoing relationships with stakeholders and leverage its reputation.
Em 2024 consolida a parceria com a agência criativa Once Upon a Brand na procura e superação constante de desafios. Com vasta experiência no mercado, o seu portefólio conta com clientes de diversas indústrias e setores, como a José Maria da Fonseca, Burger King, Grupo 8, Frulact, EuroBic ou Portugal Foods.
15 years innovating communication
As it marks its 15th anniversary, SayU Consulting recalls innovation as a crucial element in the success of companies. A complex, volatile and rapidly changing market demands attention to the trends that shape the present and enable us to foresee the future.
Communication is crucial as it supports the search for prominence and differentiation, whatever the industry or sector. This search encourages constant updating in times of transformation and rapid evolution. Permanent updating is the present and the future. Companies capable of understanding and integrating the benefits and added value of communication, marketing and public relations into their business are the ones with the greatest capacity to prosper.
“Innovation is a constant and a challenge. The integration of new technologies has been a pillar since day 1, with the difference that, 15 years on, everything is faster and more accessible. The basic premise is the same: it has to add value to the service SayU provides to its customers, its raison d'être.”, says the CEO and founder of SayU Consulting. “After 15 years we continue to rethink and improve communication, seeking to create value with innovation and relevance”, adds Marta Gonçalves.
Rethinking B2B communication
It is in this context that SayU Consulting is working to launch the third stage of the “Business-to-Business: Beyond Business Communication (B2B-BBC)” project.
O ‘InterComm Report B2B: #TheWOWFactor’ rethinks productivity based on market competitiveness and the economic and social structure of the business fabric, introducing a new framework, looking at value creation and the ability to differentiate.
For Portugal to transform itself, it is important to look at innovation as a factor in the internationalization of companies, most of which have a B2B business model. Communication is the driving force behind innovation in B2B companies.
Continuing a 15-year legacy
The evolution of communication and the current access to information, which is almost unlimited but not always accurate or factual, on any subject, warrants reflection on how information should be communicated and for what purpose, without neglecting the needs and stimuli of the public.
After 15 years, a number of questions have arisen, in particular how can communication remain important amid so much supply and so many impacts? In response, SayU Consulting will continue to rethink B2B communication from a current and future perspective, seeking to create value with innovation and relevance.
About SayU Consulting
A SayU surge em 2009 com o propósito de potenciar a Reputação e Relevância de marcas e organizações através de uma miríade de serviços profissionais que incluem Relações Públicas, Consultoria Estratégica de Comunicação, Criação de Conteúdos ou Serviços Digitais, oferecidos com a implementação e operacionalização de uma metodologia inovadora, que se traduz em ferramentas de Marketing de Comunicação eficientes e eficazes. Com o compromisso de otimizar o desenvolvimento empresarial dos seus Clientes através de estratégias personalizadas, a SayU desenha instrumentos à medida, constrói conceitos e mensagens inovadoras e promove ações impactantes. Atua de forma integrada nas áreas de Public Relations, Creativity, Events e Digital. Conheça-nos melhor em https://say-u.en/