SayU Consulting (SayU) and Once Upon a Brand (OUB) have just announced the launch of +MarCom, a solution that fuses creativity and strategy to transform the communication and marketing of Professional Services companies.
Through this partnership, the two companies join forces with the aim of helping consulting, law, auditing and technology organizations to differentiate themselves, position themselves strategically and build authentic and lasting relationships with their clients.
In an interview with Brand Images, Marta Gonçalves, chief strategic officer of this SayU/OUB consortium, explains that +MarCom “is effectively a marketing and communication outsourcing area‘, which brings ’the know-how of the communication strategy that understands the business”, “that can help sell and that transforms all the communication and the brand to support this development”.
The aim is to enable companies in the sector to optimize resources and obtain a personalized 360º strategy, integrating Brand Strategy and Management services; Branding and Positioning; Creativity and Graphic Design; Public Relations and Press Relations; Digital Marketing and Social Media Management; Strategic Content Development; Web Solutions and Digital Experience; Multimedia Production; Advertising and Brand Activation.
“At the moment, in this approach that we're working on at +MarCom and with the projects we're developing, it's about integrated work from the ground up, from strategy to creativity. So what comes out of the creative output? It's a strategic output and that's where the offer differentiates itself,” said Marta Gonçalves.
Jorge Amieira, chief creative officer of the SayU/OUB consortium, also explained in an interview with Brand Images, He added that “from the base of the companies to their communication points, to their stores, to their contact with customers, to their websites, to their social networks, everything has to be aligned within the reputation and within what is the main thing, the juice of the professional service that these companies live by”.
He continued: “We have to show the experience of these brands, their reputations, in the same way at all points of contact, aligning communication and strategy in the same way so that the result is the same everywhere and, in this way, gives credibility and increases brand awareness.”.
It should be noted that SayU Consulting has specialized in corporate and B2B communication for 15 years, in various sectors and with numerous brands and organizations - Mazars, Maksen / Deloitte, Ordem dos Revisores Oficiais de Contas, Boyden, Moongy Group, among others.
The creative agency Once Upon a Brand was founded in 2008 and began by developing its own brand. It has vast experience in the market and its portfolio includes clients from various industries, such as José Maria da Fonseca, Burger King, GRUPO 8, Frulact, EuroBic and Portugal Food, among others.