Mazars Portugal will reinforce its communication strategy with the “Key of Reputation” Public Relations Program, which includes sustained positioning through complementary axes of media relations, an active presence on digital platforms and the development of employer branding, B2B and stakeholders. The strategy is designed to consolidate the recognition of the Mazars brand in Portugal, boost its growth and promote original opportunities for visibility.
Lisbon, September 5th, 2018 - Mazars is preparing to implement “Key of Reputation”, the public relations program developed in partnership with Say U Consulting, the consultancy chosen to monitor marketing and communication challenges. The strategy aims to bring the organization closer to its stakeholders, The strategy is also aligned with continued investment in the technological innovation of the processes developed and with the search for talent through recruitment programs for the various business lines offered by Mazars. The strategy is also aligned with continued investment in the technological innovation of the processes developed and with the search for talent, through recruitment programs for the various business lines offered by Mazars.
The “Key of Reputation” is presented as an integrated communication strategy using complementary axes of employer branding, media relations, RP2.0 and public affairs, This is based on the original factors of Mazars' reality at a global and local level, in order to ensure goals of differentiation and consolidation of the brand's recognition among stakeholders.
Luís Gaspar, Managing Partner of Mazars in Portugal, says that for 2019, “the growth targets are 11%, in a context of economic growth in the domestic market”. Mazars Portugal “has made a strong commitment to strengthening its team in recent months, going from around 120 employees in August 2017 to close to 150 at the end of the year. This evolution reflects Mazars” growth in Portugal, in line with the group's international dynamics. It's a commitment that necessarily has to go hand in hand with a broader communication and contact effort and a strengthened positioning.".
In order to achieve the proposed results, the international group has made a commitment to know-how technological and digital, with the reinforcement of specialization, automation and the acquisition of the ZettaFox, solutions company prescriptive analytics. O target is now in medium/large SMEs, local business groups with an international presence and multinationals, never neglecting the basis of the Portuguese business fabric, which are small/medium-sized SMEs.
O partnership Mazars' integrated and international business has continued to grow, enabling it to establish itself as a leading organization worldwide. It expanded into Colombia and Uganda in January and, by 2020, is looking to move into a human resources management consulting business, increasing its turnover from 1.5 billion to over 2 billion, with a focus on value-added offers and the continuous search for talent.
About Mazars:
MAZARS is an integrated and independent organization specializing in Auditing and Auditing, Accounting, Consulting and Advisory Services, Tax Advisory and Legal Services. It is present directly in 86 countries and has correspondents in a further 16 markets. It employs more than 20,000 people led by 980 partners in more than 300 offices around the world. It assists clients of all sizes, from multinationals to large companies, SMEs and private investors, at every stage of their development. In Portugal, MAZARS employs 150 people and has offices in Lisbon, Porto and Leiria.
Additional information on : https://www.mazars.pt/