The Consumer of the Future
According to the findings of the most recent report from Mary Meeker, A former Wall Street securities analyst and expert on the Internet and new technologies, on digital trends: In 2019, people spend more time looking at their phones than at the television.
This trend points to a shift in user priorities, as users increasingly seek multichannel solutions and are becoming more demanding and less loyal to brands. This creates a need for organizations to adapt to (almost) all of these demands in order to survive in the market.
According to Zeynep Lyigün, editor of “Think with Google Turkey,” one of the challenges for the coming year is developing faster homepages that result in higher conversion rates and that, in addition to speed, offer innovative solutions that stand out from the competition due to their intuitive design.
5G Technology and Mobile Devices
As a topic that has been under discussion for some time now, 5G technology will play a pivotal role in this shift and the constant evolution of the consumer of the future.
It is expected that 5G will accelerate the widespread adoption of virtual reality and increasingly personalize the ways in which users interact with systems, as users themselves become increasingly demanding and seek out more responsive.
According to the UPS Pulse of the Online Shopper study by Worth Global Style Network, half of all online transactions are expected to be made via mobile devices by 2020.
New Ways to Engage with Discerning Consumers: Evolution or Stagnation
To respond to all these trends, which are becoming increasingly prevalent, brands have been introducing new forms of interaction at a pace never seen before.
And as experiences become increasingly immediate, consumers automatically respond with greater impatience.
As consumers, we want everything to be faster and more convenient, and we tirelessly seek the best service at the best timing.
To assess this growing trend of mobile as the preferred medium for Think with Google tested more than 900,000 websites mobile worldwide, and the average page load time is 22 seconds.
The Importance of Detail
Statistics show that 53% of people leave a website if it takes more than 3 seconds to load. If that isn't a sign of impatience, what is?
It seems clear to us that there is still a great deal of work ahead when it comes to mobile, but we can also say with certainty that this trend is here to stay and that the focus on mobile is essential for a successful future in corporate communications.