For a long time, Portuguese products have been regarded by the international market as some of the best in Europe and even the world. From the renowned Port wine to cork, among other products, it is now time for Portuguese footwear to prove that it is beginning to be recognized as one of the best, with the recognition it deserves.
The footwear sector is considered one of the main drivers of the Portuguese economy, which in 2013 set a historic record for exports, totaling more than 1,700 million euros. Quality, luxury, design, tradition, and modernity are some of the characteristics associated with footwear. made in Portugal.
These are some of the characteristics also associated with the Josefinas brand, a Portuguese footwear brand known for the ballet flats it sells.
The brand was born from an idea by Filipa Júlio, who dreamed of creating elegant, practical footwear that would simultaneously honor her past as a ballerina and the future of Portuguese women. The entire manufacturing process also had to honor the craftsmanship of our country, so after finding what she considered to be the best artisans in the field, she “borrowed” her grandmother’s name and created Josefinas.
The brand had already made a name for itself both domestically and internationally when it launched “the world’s most expensive ballet flats” this year—the Sal Azul Persa model. The brand is now back in the spotlight after Chiara Ferragni, considered the world’s most influential fashion blogger, chose a pair for herself. Since the blogger is a well-known public figure accustomed to wearing exclusive brands, the fact that she chose a Portuguese brand among so many others serves as a testament to its quality and originality. The blogger chose the “Cheshire Cat” model for herself and ended up sharing a photo of them on social media, naturally drawing comments from several followers who were quick to praise her choice.
In a context where visibility is becoming increasingly important, the fact that they are present on the international stage—and that they have been chosen by an influential figure in the fashion world—ensures that this initiative will boost the brand’s visibility.