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Feb 14, 2018

#Movers&Shakers | "Made in Portugal" - Lanidor and LA Life Style

Lanidor and LA Life Style

Lanidor

Portuguese companies that succeed in the market and take Portugal's name further.

It's not very common to associate the name Portugal with big brands, because of the stereotype that big, well-known brands come from the USA, England or France.

However, there are world-renowned brands that were born from brilliant Portuguese minds and have made their way to the world's major markets. This is the case with Lanidor.

Lanidor was founded in 1996 and currently has 98 stores around the world, in countries such as Spain, Angola, Cyprus and Mozambique.

It launched on the market with just a women's ready-to-wear line and now has the LA KIDS & Junior line.

 

Always true to your Vision "making people happier"Lanidor has tried to adapt to its customers. target audiences and launched new market segments.

He also created several innovative concepts within the fashion world, such as LA Woman, the first Lanidor brand, and LA Kids & Júnior (clothing for children aged 2 to 12).

A brand is part of the Lanidor Group, which owns the Globe, Casa Batalha, Companhia do Campo, Pablo Fuster and Quebramar brands.

The brand's motto is to be more than just a clothing store, and it is already synonymous with "LA Life Style", a concept that represents the brand's vision based on desire to make people happier.

 

Lanidor Social Responsibility Policy

  • Creating LA FundThis is an emergency fund set up with financial resources. This is a fund to support the most needy employees. In this case, the company chose not to hold a Christmas dinner in 2017 in order to use the funds for this purpose.
  • The Baby Boom Prize is a cash prize awarded on the birth of a Lanidor baby. This is a social intervention policy within the company itself that motivates its employees and builds relationships.

Lanidor is yet another example of national success. Further proof that everything is possible with effort!

 

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