Multilateral Network PT
SayU Consulting developed the brand identity for ‘Multilaterais Network PT’—the new network of the aicep Portugal Global e GPEARI which brings together Portuguese companies and international multilateral organizations. The strategy includes the sharing of original information related to the challenges and opportunities in the areas of investment and foreign trade.
Lisbon, July 24, 2020 – SayU Consulting was responsible for visual identity of the ‘Multilaterais Network PT’ platform, the new network managed by the Portuguese Agency for Investment and Foreign Trade (aicep Portugal Global) and the Office of Planning, Strategy, Evaluation, and International Relations (GPEARI) of the Ministry of Finance. The platform aims to be an accessible and dynamic space for sharing and networking among Portuguese companies and organizations interested in international multilateral organizations, as well as Portuguese professionals working within them.
According to Marta Gonçalves, Managing Partner at SayU Consulting, “The creative approach implemented is based on the concepts of contact, networking, sharing, and interconnection, which are essential to building a platform that brings together organizations and professionals working in the fields of investment and foreign trade. The launch strategy is based on GO360º’s proprietary methodological approach, on experience in developing communication solutions in a B2B context, and on a well-established working relationship with aicep Portugal Global over the past six years.”".