O HappySurvey It is a methodology for assessing customer satisfaction developed by Neves de Almeida | HR Consulting—a human resources firm. The tool is designed to help organizations across various industries assess their customer relationships and develop strategies to improve performance in this area of their business.
Lisbon, November 7, 2016 – Neves de Almeida | HR Consulting, in partnership with the technology company Media Business, has created the HappySurvey, a coordinated approach to service quality. This is a performance monitoring tool designed to gather immediate feedback from customers, while also enabling the analysis of data, the drawing of conclusions, and the development of action plans applicable to a wide range of industries, including Public Services, Specialty Retail, Automotive, Hospitality, Tourism, and Healthcare.
In a context where it is six to seven times more expensive to attract a new customer than to retain an existing one, and where, on average, loyal customers are worth more than ten times the value of their first purchase—data from the White House Office of Consumer Affairs – It is essential to assess customer satisfaction from the very beginning and invest in their long-term relationship with the brand.
Isabel Rita, Managing Partner at Neves de Almeida | HR Consulting “The launch of HappySurvey is part of an effort to present a creative, innovative, and disruptive offering, seeking to anticipate the future and position the consulting firm at the forefront of its clients” minds, increasingly establishing itself as a player with global capabilities in the area of human capital management. The true differentiator for a consulting firm in the market lies in its ability to offer real added value to organizations, enabling them to gauge their customers’ satisfaction, identify improvement goals, and implement methodologies to enhance their business performance.”.
HappySurvey assesses customer satisfaction levels using a customer-centric methodology, creating tailored approaches that meet the needs of the organization’s team, based on expertise in the consultant's skills development.
The solution provided is designed to be a “quick” tool; it takes just 30 seconds to answer a set of questions related to the customer experience, allowing for the immediate collection of feedback and comparisons between locations; “confidential,” as user identification is not required; and “customized,” with options for tailoring the tool to the organization’s needs.
By using HappySurvey, organizations can take advantage of a simple, objective, and dynamic diagnostic tool to assess their customers’ satisfaction with just one click and in a matter of minutes, compare various touchpoints, and identify periods of higher or lower satisfaction, enabling immediate action through feedback and improvement initiatives.