3 Ways to Change the Structure of Paid or Earned Media.
Sometimes companies' budgets aren't enough to support paid media, but you can still focus on organic reach. Check out these 3 ways to replace paid or earned media using your own resources:
- Tell your own stories: Pay attention to your target audience. Gather the conversations that are setting trends—good or bad—and decide how you’ll use them.
- Create organic speed alerts: identify above-average performance, set a small budget, and analyze the performance that was paid for. If you don't have the money, keep collecting data anyway. The data is very important.
- If your goal is to build a stronger reputation through content, you must tailor your content to the context and act accordingly. Otherwise, you’re just a machine that doesn’t build relationships.