SayU Consulting and the Once Upon a Brand have consolidated a partnership for international expansion and launched operations in Angola. The partnership between the marketing communications consultancy and the creative agency enters the Angolan marketing and communications market with the aim of raising the standards of the Brand Management business and exploring the potential of Public Relations.
In a market where they have clients such as Nossa Nossa Seguros or Banco BAI, the partnership between the two companies provides an integrated solution that fuses creativity with strategy in disciplines such as assessments of notoriety and reputation, brand and communication strategy, mapping of stakeholders, public affairs, social media,risk and crisis management and sustainability in its broadest sense.
“Training and developing the potential of local teams enables the creation of strategies aligned with the realities of the country, delivering real value and impact,” summarizes Once Upon a Brand's Managing Partner, Jorge Amieira in a statement.
According to Marta Gonçalves, CEO of SayU Consulting, also quoted in the statement, “in Angola, our focus will be on innovative concepts and communication tactics that promote real transformations (...) ensuring a solid synergy between the proposed strategies and the commercial and reputational objectives of brands and organizations.
The creative agency Once Upon a Brand has extensive experience in the market and its portfolio includes clients such as José Maria da Fonseca, Burger King, GRUPO 8, Frulact, EuroBic and Portugal Foods.
SayU Consulting has been specializing in corporate and B2B communication for 15 years, in various sectors and with numerous brands and organizations such as Mazars, Maksen / Deloitte, GS1 Portugal, Ordem dos Revisores Oficiais de Contas, Boyden, Moongy Group, Biocol, aicep Portugal Global, Nielsen, Euromaster or Hotel Estoril Eden.