Brand Portugal | Conference
Date: November 14, 2019 (Thursday)
Schedule: Starts at 5:00 p.m.
Location: Impact Hub Lisbon Auditorium, Rua 1º de Maio 103, 1300-472 Lisbon
Lisbon, November 11, 2019 - The platform Portugal Agora is preparing to organize a conference on the topic “Building and Promoting the Portugal Brand.” The event will take place on November 14 at 5:00 p.m. in the auditorium at Impact Hub Lisbon in Lisbon.
The purpose of the conference is to share the work of an informal group of marketing and communications managers, who will present proposals for viewing Portugal as a “product” in a phase of growth and consolidation, and to discuss priorities for making this brand strong, unique, and attractive, with competitive advantages in the global context.
Among the topics to be discussed are:
»» Brand Portugal
- The key factors affecting a country's reputation;
- Portugal's competitive advantages;
- Geography as a competitive factor;
- Culture and Heritage as Assets;
- Openness and Cosmopolitanism: A Strategic Commitment;
- Modernity and Innovation: A Future-Oriented Brand.
Carla Pereira (DPD Group), Hugo Jorge (LG Electronics), Nelson Teodoro (Novabase), Nuno Tavares (Lactalis), Pankaj Parshotam (InnoWave), Rodrigo Carmona (Jerónimo Martins), and Tânia Marques (PHC). The event will also feature a presentation on Portugal’s competitive advantages by João Dias (AICEP).
Free admission with prior registration via [email protected]
About Portugal Agora:
The "Portugal Now" project aims to create a vision, broken down into strategic models for the country, for the coming decades. This will be achieved through a plural space for discussion, over a limited period, with the aim of determining where convergences are possible, which will materialize into priorities in which Portugal can develop. The project takes on strategic dimensions - Attractiveness, Knowledge, Entrepreneurship - for Portugal and wants to link them to implementation and action. Additional information: https://www.portugalagora.com/
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