Positioning of Brands on Social Networks
Social networks are, after all, still a fairly new world. If today it seems impossible to think of a world without Facebook, LinkedIn or Instagram, the truth is that 20 years ago none of these existed. Unsurprisingly, brands are still trying to find ways to position themselves in the best way on social media. social networks.
One of the most important aspects is consistency. Regardless of the type It is essential that you stick to this same strategy, at least for a while. For example, if you have chosen to refer to followers as "you" on a particular network or not to reply to users' comments, you should stick to that option and not change it depending on the publication in question or the day of the week.
Social networks are also a world where more aggressive speech is easily used. It's essential that the person responsible for managing your page knows how to deal with these types of situations and, if possible, has a manual to help them in these situations. Everything written on a social network cannot be deleted, so it is essential to consider every line you write. An alternative to avoid this type of situation is to create standard messages that can be used depending on the situation in question.
Remember that a brand's reputation takes years to build, but only a few seconds to destroy. Social networks are fertile ground for this to happen. It is therefore essential to be very clear about the type of positioning you want your brand to take on in this world, so that it is in line with your organization's identity.