The power of a good keyword 

The keywords are the centerpiece of an effective SEO and become an essential tool for ensuring your company's success. However, identifying and selecting keywords quality can be a demanding task.

So, what are the best ways and tools to find the keywords more effective? 

Understand what people are searching for 

Using a search tool keywords it is possible to find what people are searching for. There is a free tool for this, provided by Google: 

• Keyword Planner 

Throughtsand software you can enter a topic or word and instantly receive suggestions for keywords and their respective search volumes. 

However, to capture more complete estimates and thus improve your SEO strategy, you need the support of a second tool: 

• Keywords Explorer 

The latter, which is accessible and similar to the one mentioned above, expands the search for keywords because, as well as giving you suggestions, it shows you the volume of monthly searches for those suggestions. keywords. 

Generally speaking, a greater volume of research into a given keyword is reflected in more traffic, but not always. Sometimes, classifying some keywords benefits traffic much more than you might think. 

In addition, it's crucial not to rely solely on search volume. When analyzing the traffic coming from the page at the top of the rankings, you should also analyze its monthly visits. 

Content according to search intent 

Search intent, i.e. why the user is looking for a particular topic, is something to pay attention to.When we choose a keyword, we must take into account the following three most common intentions: 

• Learn something; 

• Find a specific website; 

• Buy something. 

You need to pay attention to this point. Intentions are not always obvious. To solve this problem, you should research the topic in question and understand what the results are and, consequently, the search intent. 

Business potential 

If you sell a product or refer to a page in the category, there is obviously business potential. However, for less obvious cases, you should ask yourself if you sell that product or service, or a variation of it, and if the answer is yes, you'll know that this keyword has business potential. 

You must assess the difficulty of classifying a keyword before deciding whether to use it, as some are more difficult to rank than others. Most SEO tools have a way of measuring and comparing the difficulty of ranking keywords, such as Keyword Difficulty. Software such as Keywords Explorer, mentioned above, offers this type of feature.