Say U Consulting applied its “GO360º>PR4SMEs” communication model to Acredita Portugal, as the association responsible for the country’s largest entrepreneurship competition marks its 10th anniversary. The model, designed for startups and SMEs and typically made available to the initiative’s finalist projects, served to rethink the association’s positioning in light of a changing landscape and a higher level of maturity.
Lisbon, April 2, 2018 – Say U Consulting applied its original “GO360º>PR4SMEs” communications model to rethink Acredita Portugal’s positioning. The association is responsible for the Montepio Acredita Portugal entrepreneurship competition, the largest initiative of its kind in Portugal and the second largest worldwide, which celebrates its 10th anniversary in 2018. The strategy developed aims to expand the association’s scope of action in supporting entrepreneurship and increase its visibility among stakeholders in this context.
The consultant’s experience as a partner of Acredita Portugal over the past five years—in promoting the initiative and helping to develop communication strategies for the finalist projects—served as the basis for the presentation.
For Marta Gonçalves, Managing Partner of Say U Consulting, “The discourse surrounding entrepreneurship has changed. We are witnessing a proliferation of the startup phenomenon and of platforms designed to support new projects in the market—a concept that is now ubiquitous in today’s business lexicon. This makes it more difficult for an initiative in this field to stand out and demonstrate its added value, even if it was a pioneer and has a broad reach. Say U Consulting’s close relationship with Acredita Portugal allows us to view this brand and its history in a unique light as we seek to understand how it can grow, evolve, and remain a presence for entrepreneurs seeking an opportunity for recognition. That was the challenge we set out to address.”".
The solution implemented by Say U Consulting takes shape through the “GO360°” offering, an integrated solution that draws on the firm’s various areas of expertise – Creativity, Events, Press e WebThis is intended to be applied to the design of "Think big, act small" marketing communication strategies and the construction of niche campaigns, with a perfect match between creativity, size, stage of development and available resources.
The Montepio Acredita Portugal Entrepreneurship Competition serves as a platform to foster a culture of possibility and unlock the entrepreneurial potential of the Portuguese population. It is Portugal’s largest entrepreneurship competition and recognizes ideas and projects across various sectors and economic and social areas. Over the course of its last seven editions, the Acredita Portugal Entrepreneurship Competition has supported 69,182 business projects.