A Say U Consulting will apply its “GO360º” communication model to the dissemination of Acredita Portugal, at a time when the initiative is redefining its positioning and transforming the national entrepreneurship scene. The model will also serve as a starting point for supporting the initiative's finalist projects, which will have access to a partnership with the consultancy to think about their communication strategy associated with market activation.
Lisbon, December 14, 2016 - Acredita Portugal's repositioning strategy will be based on the “GO360º” model, developed by Say U Consulting as the initiative's communications partner. The model, which was created to promote a structured response to startups and emerging projects, aims to reposition the Association's visibility and highlight its relevance in a changing context. Recent studies point to the increasing weight of the startups in the national economy: 2015 was the year with the highest number of new company start-ups since 2007, with the overwhelming majority of the startups created as a result of individual initiative.
In its last six editions, the Acredita Portugal Entrepreneurship Competition has supported 56,196 projects and helped develop 7,742 business models. The first phase of the 7th edition of the initiative is currently underway, with the process of receiving applications running until January 15, 2017.
For Pedro Queiró, CEO of Acredita Portugal, “At the seventh edition of this competition, we feel that we have reached a maturity that allows us to think about repositioning the way we present the mission of this initiative and how we try to reach its target audience. At the same time, changes in the context of entrepreneurship and innovation in Portugal mean that we find organizations and professionals who are more attentive to this concept and its implications, endowed with a distinct knowledge when it comes to thinking about entrepreneurship in its different forms and how it can represent a real possibility for a career and growth.”.
According to Marta Gonçalves, Managing Partner of Say U Consulting, “the current context and discourse in the national market reveal a preponderance of the start-up phenomenon and an increased appetite for putting entrepreneurial projects into practice. Based on this observation, we thought it made perfect sense to apply Say U Consulting's know-how and experience in the context of Communication through a solution designed from scratch for this type of organization and which would work as an element to boost its recognition, sustainability and growth. The partnership with Acredita Portugal, which has lasted three years, helped shape the GO360º, - the model we developed to be applied to the design of startup business communication strategies”.
Each of the winning ideas in this edition of the Montepio Acredita Portugal competition, announced in June, is given the opportunity to develop a communication plan in partnership with Say U Consulting through access to the product kick-off “GO360º”, as a lever for positioning and implementing projects in the market.
About the competition Montepio Believe in Portugal:
The Montepio Acredita Portugal entrepreneurship competition was created in response to the association's mission: to foster a culture of possibility in order to unleash the entrepreneurial potential of the Portuguese.
This is intended to be a space for training in entrepreneurship, enabling new ideas to be generated, ideas to be structured into projects, concepts to be tested, business plans to be drawn up and projects to be presented to investors.
The winners will receive prizes in the form of services, so that they can have the opportunity to launch their idea and put it into practice, which is the main objective of Acredita Portugal and its competitions.