Say U launches offer for proofreaders
Say U Consulting is preparing to present a Digital Marketing offer specifically designed for Statutory Auditors. The aim of the set of services is to provide companies and professionals in the sector with the strategies and tools to boost their visibility and recognition and respond to the public's information needs.
Lisbon, September 1st, 2017 - Say U Consulting has established a protocol with the Portuguese Institute of Statutory Auditors (OROC) with a Digital Marketing offer designed for Statutory Audit Firms (SROC) and professionals in the sector, aimed at implementing integrated Digital Marketing strategies, to boost publicity, recognition and reputation objectives. The proposal is aimed at a total of 1,411 ROCs and 181 SROCs active in the national market.
The solution involves an integrated offer that includes diagnosis, adapting the brand to the digital context, defining a digital strategy, designing and creating websites and other digital platforms, developing marketing strategies on social media platforms, preparing content and implementing search engine optimization strategies.
Marta Gonçalves, Managing Partner of Say U Consulting, defines the relevance of the offer now launched as "The auditing market is changing and the way in which the public comes into contact with organizations is going through a period of change. Attention is shifting to the digital world and presence in this context has become synonymous with greater visibility, increased transparency and enhanced reputation." Our offer is also intended to be a response to the Professional Association's concern to help promote the profession and the members it represents".
"Values such as transparency and credibility today underpin a visibility in the eyes of the public and other agents in the market that is marked by a need for greater sharing of information and exposure of processes, more attentive and interested players and a general environment that requires clarification. Given this context, the ability to present oneself to the market and communicate with the public is today an undeniable asset in consolidating the recognition, differentiation and reputation of Statutory Auditors.".
Data from a recent Survey on the Use of Information and Communication Technologies in Companies, developed by INE, reveals that 64% of Portuguese companies are already present in a digital context, an increase of more than three percentage points compared to 2015, but still below the European average. This is also true of the use of social networks: while more than half of Portuguese use this type of platform, only a third of companies use them. When it comes to SROCs, these figures change significantly and there is still a long way to go.