Say U renews GS1 Portugal's communication strategy
The magazine Pontos de Vista highlighted GS1 Portugal's renewed communication strategy to reinforce its positioning. The new strategy will be implemented by Say U.
For João de Castro Guimarães, Executive Director of GS1 Portugal, "the reality of GS1 Portugal's operations today is clearly different from the beginning of its activity, when in 1985 the Association introduced the standardized barcode system in Portugal.
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