A SayU Consulting, consultant for marketing communication company specializing in global markets, has consolidated its partnership with Once Upon a Brand to design an integrated solution that fuses creativity with strategy. This partnership marks the international expansion of the business and the start of operations in Angola, where they have clients such as Nossa Seguros and Banco BAI.
The partnership enters the marketing and communication in Angola with the aim of raising the standards of the brand management business and exploiting the potential of the public relations with subjects such as assessments of notoriety and reputation, brand and communication strategy, mapping of stakeholders, public affairs, social media, risk and crisis management and sustainability in its broadest sense.
Marta Gonçalves, chief executive officer (CEO) of SayU Consulting, points out: “In Angola, our focus will be on innovative concepts and communication tactics that promote real transformations. With a focus on audiences, we cover everything from cultural perception to actively listening to their needs. We create captivating content that is disseminated across all channels and platforms, ensuring a solid synergy between the proposed strategies and the commercial and reputational objectives of brands and organizations.”
For his part, Jorge Amieira, managing partner of Once Upon a Brand, says: “Training and developing the potential of local teams enables the creation of strategies aligned with the realities of the country, delivering real value and impact, with transformative projects that guarantee solutions that connect with the market and with people.”
The creative agency Once Upon a Brand has extensive experience in the market and its portfolio includes clients from various industries, such as José Maria da Fonseca, Burger King, GRUPO 8, Frulact, EuroBic and Portugal Foods.
SayU Consulting has been specializing in corporate and B2B communication for 15 years (business to business), in various sectors and with numerous brands and organizations - Mazars, Maksen/ Deloitte, GS1 Portugal, Ordem dos Revisores Oficiais de Contas, Boyden, Moongy Group, Biocol, aicep Portugal Global, Nielsen, Euromaster, Hotel Estoril Eden (among many others).
“Innovation is a constant and a challenge. Integrating technologies has been a pillar since day 1. The difference is that now everything is faster and more accessible. But the premise is the same: it has to add value for the client. After 15 years, we continue to rethink and improve communication, seeking to create value with innovation and relevance,” says Marta Gonçalves.