SayU Consulting consolidates partnership with Once Upon a Brand to design an integrated solution for the Professional Services industry. Creativity and Strategy are +MarCom's two strengths
Lisbon, March 3rd - SayU Consulting (SayU) and Once Upon a Brand (OUB) announce the launch of +MarCom, an innovative solution that fuses creativity and strategy to transform the communication and marketing of Professional Services companies. With this partnership, the two companies are joining forces to help consulting, law, auditing and technology organizations differentiate themselves, position themselves strategically and build authentic and lasting relationships with their clients.
Responses to new market demands
Professional services companies depend on their ability to communicate and differentiate themselves in order to remain competitive. Accelerated digitalization and the growing appreciation of corporate purpose require a repositioning of marketing and customer relationship strategies. +MarCom responds to this challenge with a holistic approach that combines strategic intelligence with impactful creativity.
“Purpose is no longer just an idea associated with the brand - it needs to be lived and reflected in every interaction with customers and stakeholders. Today, the companies that win the loyalty of the market are those that demonstrate a real commitment to ethics, innovation and social impact.”, summarizes the Chief Strategic Officer of the SayU/OUB consortium.
“At +MarCom, we help organizations integrate this purpose into their strategy, ensuring that it is present both in communication and in the way services are provided. Creating a clear positioning that is aligned with market expectations is essential for building trusting relationships and generating positive long-term impact.”, adds Marta Gonçalves.
A 360º solution for Professional Services
+MarCom is a marketing and communication outsourcing service that allows companies in the sector to optimize resources and obtain a personalized and efficient strategy. The solution includes services for Brand Strategy and Management; Branding and Positioning; Creativity and Graphic Design; Public Relations and Press Relations; Digital Marketing and Social Media Management; Strategic Content Development; Web Solutions and Digital Experience; Multimedia Production; Advertising and Brand Activation.
“In the professional services sector, technical knowledge is just a starting point - the real differentiation comes in the way that knowledge is implemented, communicated and translated into a unique customer experience.”, says Chief Creative Officer of the SayU/OUB consortium.
“The brand must be experienced at every point of contact, from the first interaction to the final delivery of the service. At +MarCom, we help companies create a distinctive and memorable positioning, where every detail of the customer experience reflects the brand's value proposition and makes it truly competitive in the market.”, explains Jorge Amieira.
About SayU Consulting
SayU Consulting has been specializing in corporate and B2B communication for 15 years, in various sectors and with numerous brands and organizations - Mazars, Maksen / Deloitte, Ordem dos Revisores Oficiais de Contas, Boyden, Moongy Group, (among many others). https://say-u.en/
About Once Upon a Brand
The creative agency Once Upon a Brand was founded in 2008 and began by developing the brand itself. It has extensive experience in the market and its portfolio includes clients from various industries, such as José Maria da Fonseca, Burger King, GRUPO 8, Frulact, EuroBic and Portugal Foods (among many others). https://onceuponabrand.pt